Designing an Intelligent Mobile Strategy

Not long ago, the terms “mobile” and “smartphone” were exclusively associated with the consumer world. All of the growth we have seen so far has been due to the consumer market, which consists of inpiduals ranging from homemakers to businessmen. 

But as Bob Dylan sang, “The times they are a-changin.’” A decade ago, most enterprises were only beginning to explore phase one of enterprise mobility: voice, generally deployed on a basic feature phone. Phase two of enterprise mobility was more associated with the delivery of e-mail on a mobile device. This has changed significantly in the last few years with different mobile applications being explored for different scenarios. Companies in the transportation/logistics were the early adopters of handheld devices for specific business functions. These were primarily rugged handheld devices with expensive proprietary hardware and software.

The third phase of enterprise mobility resulted in these handheld devices being utilized in other industries such as consumer and packaged goods and manufacturing. During this phase, businesses started to recognize the value of enterprise mobility. As mobility benefits such as cost reduction, increased productivity, and customer retention started to emerge, CIOs got on the bandwagon.

To view the full Article  Click here