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Use Advanced Analytics to Dig Deeper into Word-of-Mouth Behavior
Use Advanced Analytics to Dig Deeper into Word-of-Mouth Behavior
Many retail, consumer packaged goods(CPG) and media organizations across the globe are creating digital platforms to increase engagement with their consumers. One of the keys for driving engagement is to track word-of-mouth behavior (WOM) of identified registered users of digital platforms. This article presents a framework for quantifying and digging deeper into drivers of word-of-mouth behavior using advanced analytics.
