User Experience Design

A decade lived at MindTree, By Design.

We create and deliver delightful, intelligent and effective ideas and solutions to organizations around the world. Our design interventions enlighten, inspire, and provoke businesses to find their own next best innovation.

Mindtree's Experience Design Group is an eclectic group of Designers, Researchers, Technologists, Business Strategists, Planners, Artists and Psychologists. We collectively approach business strategic scenarios from different paradigms to bring in varied and fresh perspectives. We believe in designing smart, intelligent, and effective solutions. 

Our customers look for innovative and simple design solutions to their complex problems. We understand that true innovation requires more than just an idea; it requires deep insights, close collaboration, and coordinated execution. We seek out trends, patterns, and methods that help the organization thrive.

We are passionate! We have passion for brainstorming ideas and facilitating discussions to define solutions. We don’t look for the ‘right idea’ but as many alternate ideas as possible. We have a passion for creating things that make a difference for those who use them - and those who create them along. We sense success when something we create is good but we feel it even more when people can’t stop using it without realizing what makes it so good. 

How can we help?

User Research and Strategy

In today’s competitive market, it becomes imperative that business applications, devices, websites etc., provide positive user experiences to gain users trust.  User experience directly impacts perceptions about a company, its brand value and even market share. We have understood this early on at MindTree and utilized a User Centric Design approach to build solutions. A critical aspect of building successful applications is a deep understanding of the user which can be achieved by actionable user research. Our user research specialists use a combination of research methods to gain insights into the behavioral aspects of users rather than just relying on the demographic segmentations. They distill the needs, desires, and motivations of the users which drives the design of a successful product.  

Cross Channel Experience Design Strategy

Customers are transacting almost everywhere, at all hours of the day, through web, phone, store, mobile and more. They expect seamless brand experience across every channel. Businesses that served their customers in traditional ways are now struggling to make similar impact on new age channels. Leveraging our deep understanding of channel strength and weaknesses and user behaviors, we design cross-channel experience strategies. We help our customers become high performers across channels.

Experience Design for Mobile and Emerging Platforms
Research also validates that mobile platforms are turning into a key ingredient of business strategy. MindTree UX group has extensive experience designing compelling interactive experiences for digital platforms including mobile applications, mobile websites, kiosks, and interactive television interfaces. We focus on understanding how users interact with these devices—and how interaction differs from using the internet through a desktop display.

User Experience Assessment

As more competitive products are available in the market, people are looking forward to use easier and simpler products. Experience assessment is a valuable part of our design strategy at every stage of implementation. Our consultants work along with the users, stakeholders, business analysts, and designers to provide usable solutions. Our experts determine the usability goals and perform assessment with the actual users. We provide in-house usability assessment testing throughout our design process to explore the usability problems and provide recommendations on designs. That is from paper prototype and visual design, to functional prototypes to beta versions of products.

How do we engage?

Every opportunity, client organization, and problem at hand is unique by nature.

At MindTree, we believe every successful product and service in the digital age has a multidisciplinary team behind it. This team has the ability to convert insights into bigger ideas that can contribute to a desirable product or service along with the skill and perseverance necessary for execution.

Our team brings expertise in research, interaction design, information design, prototyping, usability testing and other relevant disciplines.