User Experience Definition
User Experience Definition
MindTree believes that Web design itself should offer a competitive edge. With limited time and multiple tasks to perform, most consumers lack the patience to deal with complex interfaces, non-intuitive navigation, or even content-heavy slow-loading Web pages. MindTree knows what it takes to deliver an engaging user experience, reduce learning curves, and improve usability. The competitive edge comes from a combination of:
- Consumer insight
- Techniques to discover unstated needs
- Knowledge of good design principles
- Ability to translate the brand proposition into appropriate user interfaces
Our User Experience Definition process comprises the following activities:
Activity |
Phase |
Description |
Deliverable |
| User Profiling | Definition | The aim of this exercise is to obtain information about users, user groups and stakeholders with respect to their goals, expectations, previous experience with software and demographic information. | User Profiling Document |
| Information Architecture and Interaction Design (High-Level) | Definition | Organization of information and flows to meet business objectives and user goals | High Level Application Map, Screen Flows and Low Fidelity-Static Prototype |
| Developing Creative Brief | Definition | The aim of this exercise is to obtain information about the brand proposition, communication goals and brand identity. | Creative Brief and Creative Design Concepts (in the form of images) along with alternatives |
| Information Architecture and Interaction Design (High-Level) | Design | The Information Architecture and Interaction design will be created to reflect business requirements and task flows at the lowest level of detail (field level) | Detailed Application Map and High-Fidelity Static Prototype |
| Visual & Graphic Design | Design | The creative brief and creative concepts will be listed out to the lowest level of detail | UI Templates and Style Guide |
