Innovate with products and services

Innovate with Products and Services

Innovate usable and useful Products and Services

For an innovation to be advantageous, it has to be built with customer satisfaction as its end-result; it has to perfectly meet the specific requirements of a particular group of customers. Simply put, it has to sell. If a service is not useful, it doesn’t matter if it’s available via mechanical drone or machine-learning-enabled chatbot – it’s still a failure.

For an innovation to be usable, it has to create immediate value for the target audience and be delivered through a user-friendly interface across the right channels. For some services, that may mean omni-channel delivery with seamless connectivity. Other services may require contextual availability through a limited number of channels.

To become innovative, the following are vital:

  • Future-ready IT roadmap
  • Current-state assessment and benchmarking
  • Consulting and advisory
  • Strategic roadmap solutions
  • Digital Pumpkin for innovation and rapid prototyping

Download our guide on how banks and financial services firms can innovate with product and services.