Better target consumers with behavior analytics

The digital revolution has created consumers who expect their buying journey to be relevant and personalized.

Mindtree's Customer Insights solution combines analytics with industry expertise to closely examine consumer behavior. We connect the buyer experience directly to bottom-line results through descriptive, diagnostic, predictive and prescriptive analytics. Our solution takes your marketing, loyalty, sales and promotion campaigns to the next level by leveraging all interaction channels-smartphones, social networking, web, kiosk, call centers and brick-and-mortar stores.

We increase the value of our analysis with accelerators that incorporate customer data sets, a reporting dashboard and intelligence-based planning modeling. By uncovering key motivations of consumer behavior, we shift your efforts from 'broad brush' to highly targeted marketing.