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Collaborative Marketing to Supercharge Profitable Growth Summit

Collaborative Marketing to Supercharge Profitable Growth Summit

Leading companies are beginning to understand the benefits of Joint Business Planning and the components of successful promotion collaboration. At the POI Summit, these leaders come together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits. If you are charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions, this event is for you. You will network around the most current practices, research, proven strategies and actionable advice.

Some of the companies who've attended POI Summits include:

AAFES, Hillshire Brands, Ventura Foods, Michael Angelo's, Nestle, Red Bull, Hershey, Mcilhenny, Church & Dwight, Clorox, Utz Quality Foods, Bush Bros., Kellogg's, Walgreens, MillerCoors, Tree Top, NBTY, Frito-Lay, Wrigley, Signature Brands, Organic Valley, Mead Johnson Nutrition, Starbucks, Energizer, EJ Gallo, J&J, Unilever, Tops Markets, Post Foods, Kraft Foods, Winn-Dixie, McCormick & Co, Campbell Soup, Delhaize America, 7-Eleven, Procter & Gamble, Snyders Lance, Sargento, Walgreens, Schreiber Foods, Pinnacle Foods, Dannon, PepsiCo, Gartner, GMCR, PepsiCo, Farmer John, Hormel, ConAgra Foods, Mars, JM Smucker, Mead Johnson, Ainsworth Pet Nutrition, Continental Mills, Rich Products, Musco Family Olive Company, Mckee Foods, Popcorn Indiana, SJU, Pfizer, Welch's, Georgia-Pacific, Philips, Jenny O Turkey Store, Mondelez, Seventh Generation, Nissin Foods, Ferrero, JBSS, Windsor Foods, and many others.

You'll leave this summit knowing:

  1. How to achieve greater promotional outcomes through improved collaborative capabilities
  2. Mobile strategies to reach shoppers with targeted offers where they want to be reached
  3. A clear understanding of how TPO and Predictive Analytics drives trading partner results!
  4. Effective pricing/promotion strategies refined through better use of data
  5. How to integrate mobile marketing into your promotional results and shopper loyalty
  6. To what extent a shared responsibility on retail execution improves mutual results
  7. How trading partners can get started with Joint Business Planning strategies and the benefits of execution
  8. How the Certified Collaborative Marketer builds skills and results across teams

Subject matter includes:

  • Promotion Collaboration
  • Trade Promotion Optimization
  • Trade Promotion Management
  • Predictive Analytics: Leveraging Data and Insights
  • Shopper/Consumer Loyalty
  • Merchandising & Assortment Strategies
  • Price Optimization
  • Sales & Operations Planning (Demand Planning)
  • Integrated Business Planning: Sales, Customer, & the Supply Chain
  • Navigating the Solutions Landscape
  • Basket Building Strategies
  • Joint Business Planning Strategy/Execution