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IBM Digital Experience 2015

IBM Digital Experience 2015

Americas learn about the market-leading IBM Digital Experience software, built on foundation IBM WebSphere Portal and Web Content Manager software that allows organizations to create customized digital experiences and reinvent the way they engage with their most important audiences: customers, employees and business partners.

Gain insights to deliver customer-centered sales, service and support multi-channel digital experiences through use of technology and strategies in social, mobile, cloud and hybrid deployments, smarter workforce, rich media, commerce, enterprise market management services, and more to advance your Digital Experience solutions for employee, customer and partner audiences.

The event features both a Business Strategy and Technical program with over 120 unique sessions designed to provide attendees insight to the latest technologies, best practices and the business benefits of delivering digital experiences.
See how organizations can differentiate their digital brands with the latest innovations in the IBM Digital Experience platform. Enrich existing technical skills, learn new capabilities, and network with experts, including successful customers deployed across a variety of industries.

Get the right business and technical guidance to maximize your digital experience platform deployments and drive rapid ROI and real business results, while minimizing risk and disruption.
Experience the technology first-hand with innovative demonstrations, technical labs, business value and upgrade readiness assessments labs, 1-on-1 interactions and more from top IBM and IBM Business Partners technologists, strategists, engineers and researchers.

Build your skills with certifications, courses, and hands-on experience, and special topics for business partner development, marketing, and sales success.

Mindtree will be speaking on June 1, 2015

Speaker: Laks Sundararajan, Senior Architect and Craig Besnoy, Program Director

A wearables strategy is an essential extension to every bank’s Internet of Things Digital Strategy. In these examples, see how Financial services organizations can consider integrated forward thinking features designed in an agile, Omnichannel solution that moves with the market. IBM’s Digital Experience Platform delivers a comprehensive set of mobile products and services to create these solutions. We’ll cover the trends, business drivers and technical details along with demonstrations, including:

  • Designing the API in a channel-agnostic manner
  • Implementing the design with data stubs/mock objects
  • Mediating and integrating between the facade and the systems using custom adapters