Session Summary: Technology doesn’t disrupt Business. Technology allows changes that fundamentally change how people buy from you (or stop buying). It changes the role you play (or can play) in fulfilling the core customer need. Most Digital Initiatives look at Sustenance i.e. delivering existing Services cheaper, faster and occasionally better. However, true disruption occurs when you address the core Customer Need better, faster and maybe, cheaper.
General Manager & European Head of the Digital Business & Consulting Group at Mindtree.