Skift is the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world’s largest industry.
The travel experience is in the midst of a massive transformation due to rapid advances in digital technology. But what does Digital actually mean? Is it more than just social, mobile, analytics and cloud? In the era of the Connected Traveler, travel brands are faced with a need to find their digital edge to stay competitive. Mindtree CMO Paul Gottsegen and Travel and Hospitality Consultant (and retired American Airlines VP) Scott Nason discuss the keys to a successful digital transformation for travel and hospitality companies and give insights for how to best address the Connected Traveler.
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