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3 Fundamental Skills for Marketers According to Mindtree's CMO

Paul Gottsegen has viewed marketing's role through the lens of an executive at some high-profile companies.

He's currently the executive vice president, CMO and chief strategy officer for Bangalore, India-based Mindtree, an $800 million technology services company. Paul knows quite well the challenges marketers face in the digital era and discusses on the topics of marketing leadership, technology and storytelling, among others.