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3 ways the hospitality industry can personalise the customer experience

To understand customers, businesses must capture the relevant data needed to build an enriched 360-degree view

Whilst interpreting the customer view and developing data insights is not as complex as one might think, the process does require careful analysis on where a business should collect and manage the information.

The following use cases identify how companies in the hospitality industry can use appropriate technology to build an enriched customer view that will subsequently enable them to provide a personalised customer experience.