Digital transformation can seem like a daunting task. Adapting a firm’s culture, processes and technology to meet the needs of fast-changing, multichannel customers isn’t the kind of thing you’ll have figured out before lunch!
Add an array of vendors and agencies pushing the latest buzzwords and hyped-up fads to the mix, and you'll have a recipe for disaster, or at the very least, a bit of rubble.
Of course, digital transformation isn’t just about technology for technology’s sake. It’s about using data to improve the way you engage with customers. It’s about unifying web content so your brand speaks with one consistent voice. It can even involve digitizing your supply chain to improve availability and reduce costs.