For some time now, savvy marketers have been stressing the importance of understanding today’s “phy-gital” shoppers—those who combine online and in-store experiences in whatever way is most convenient or efficient for them. The primary reason is that these shoppers, empowered by technology like mobile devices, machine intelligence, and cloud apps, have flipped the supply-demand model. Rather than supply meeting demand, now demand discovers supply.
But what exactly do phy-gital shoppers want? Why do they choose one shopping experience over another? And what would make them shop more?
These are the questions we sought to answer through our new study, “Discover the Phy-gital Shopper: A Survey by Mindtree.” Read at http://pointofsale.com/201501284650/Point-of-Sale-News/Results-of-a-New-Shopper-StudyDecoding-the-Phy-gital-Shopper.html