Media coverage
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009

Demystifying ‘digital’, the Mindtree way

A look at how IT industry leaders—this week it’s Mindtree’s Rostow Ravanan—define their digital businesses amidst the Internet hegemony of tech giants

The term “digital” has come to represent all the changes that are now sweeping across the information technology (IT) landscape. It is the holy grail promised by IT service providers; however, pinning someone down to a precise definition of what the word really means is a fool’s errand. Many firms obfuscate their communications to onlookers like you and me by using the term injudiciously, making it easy for their spokespeople to define anything as belonging to the “digital” world.