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Do a little, grow a lot: APIs help businesses do more with less

Opinion: Radha R, EVP and Head Digital Business at Mindtree, urges businesses to embrace the API revolution.

From an omnichannel overhaul to a value chain digitization to a data analytics upgrade, the expanse of digital transformation projects that businesses might undertake can be a little overwhelming. Where should they invest their dollars when there is so much to do?

A lot of the time companies come to us asking, essentially, where the low hanging fruit is. They want a relatively simple project that can get them a big bang for the buck.

And more often than not, the answer involves using the application program interface (API) to expose their data, products/services and digital infrastructure to third party developers.