For so many years, I would hide the fact that I was a career marketer. People seemed to love to make fun of marketing, calling us some form of spin doctor.
Times have changed. With the emergence of a whole new wave of digital strategies, marketing is now the No. 1 CEO priority. To realize the full potential of a modern marketing approach, here are five key lessons I’ve learned in the past year.
If you can solve these, you will be in a great spot to transform your marketing team.