We live in the age of rapid customer demand. Never before have UK shoppers wanted so much for less, and at faster and faster delivery speeds. The level of choice available for customers today means that they will not put up with slow transaction times and indeed, poor customer service.
Couple this with the apparent ‘demise’ of the UK high street and it would seem that retailers have never had such a pressing challenge on their hands, to survive, thrive and ensure continued customer loyalty whether in store or online. The use of E-commerce sites is of course on the rise, but despite the headlines, 90 per cent of sales today do still take place in physical stores. Whilst customers value fast transactions, they do often still value good advice from store advisors.