Solution goes beyond reporting to provide insightful information that allows Trade Promotion expenses to be transformed into investments with measurable ROI
WARREN, NJ, June 3, 2010: MindTree Limited, a global IT Solutions company, today announced a Trade Promotions Analytics Solution, designed to help Consumer Packaged Goods (CPG) organizations deploy more cost efficient and successful promotions. The solution employs statistical evaluation techniques to analyze promotions and gain meaningful insights, which can be used to transform trade promotion expenses into investments with a measurable Return on Investment (ROI) for sales, marketing and supply chain operations.
MindTree's Trade Promotion Analytics Solution enables organizations to make side-by-side comparisons of trade promotions initiatives, such as shelf space procurement versus in-store sampling. The solution also analyzes trade promotions at different levels to identify exceptions, measure effectiveness and project successes of future promotion initiatives.
"Trade promotion spending is one of the top expenses on Profit & Loss statements of CPG manufacturers today, which is why many of these organizations have been investing in systems that capture data and generate reports on these investments," said Scott Staples, CEO & President, Knowledge Services, MindTree. "However, these companies often lack the insights to translate this data into actionable information, which is why MindTree has developed a Trade Promotions Analytics Solution. By providing an assessment of all phases of the trade promotion process, from design and implementation through post event evaluation, MindTree enables organizations to better understand patterns of success and failure and apply this information to future initiatives in order to increase effectiveness and efficiencies."
The MindTree Trade Promotions Analytics Solution captures data from various categories, including sales, promotions, products, time, and market, and creates a modeling plan using techniques such as linear regression, logistics regression and univariate and multivariate analysis. The modeling plan output is then combined with client workshop knowledge and unstructured mining to derive answers to business questions.
The MindTree Trade Promotions Analytics Solution can be quickly customized based on an organization's Trade Promotion maturity level. At the entry level, the solution can be applied to assess a promotion's impact on sales volumes. For those organizations with mature Trade Promotion programs, the MindTree solution can help measure various promotional aspects such as target markets and duration. Advanced organizations can utilize the solution to benchmark promotion results against target objectives.
"Traditionally, CPG companies have looked at Trade Promotions systems as more of a fund management system. MindTree's Trade Promotions solution realizes the need to look at Trade Promotions more as business enablers and hence focuses not just on the 'control' aspect, but on delivering business growth by providing the right insights and knowledge into what leads to better promotion effectiveness," said Radha R, MindTree Senior Vice President and Head, CPG & Manufacturing Industry Group.
MindTree has more than 10 years' experience in providing end-to-end IT solutions to the Consumer Goods industry, spanning consulting, development, testing, maintenance, support and infrastructure management. When coupled with its expertise in advanced data analytics, MindTree is uniquely positioned to help Consumer Goods companies gain deep business insights across all functional areas, such as sales territory development, trade promotions, customer, marketing, pricing, forecasting, outlet loyalty programs and spend analytics.
The solution along with MindTree's Analytics capabilities for Consumer Goods organizations will be demonstrated at the Consumer Goods Technology Sales & Marketing Summit, which is being held at Roosevelt Hotel, New York City from June 7 – 9, 2010. To learn more on MindTree's Analytics expertise in the CPG industry, visit: http://www.mindtree.com/services-portfolio/knowledge-services/meet-mindtree-cgsm2010
MindTree Ltd. is a global IT Solutions company specializing in IT Services, Independent Testing, Infrastructure Management and Technical Support (IMTS), Knowledge Services and Product Engineering, which comprises of R&D Services, Software Product Engineering and Next in Wireless. MindTree partners with its clients to create a transparent, value-based relationship. Our people build innovative solutions in a wide range of technology domains that enable our customers to succeed in their business goals.
MindTree is ranked 19th among the IT Services companies in The 2010 Global Outsourcing 100 by the International Association of Outsourcing Professionals. Widely known for its focus on human capital development, MindTree has been consistently rated among the most admired employers by several industry surveys, including Great Places To Work Institute, Hewitt Associates and Mercer. MindTree was ranked No. 1 among the Most Admired Knowledge Enterprise (MAKE) India Award winners for the second consecutive year in 2008. MindTree was ranked No. 2 in Asia and declared the overall winner in India in the Asiamoney Corporate Governance Poll 2009. The Company is publicly listed in India. Please visit us at www.mindtree.com.