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SAP ANZ Launches SAP Mobile Platform 3.0 and Managed Mobility by Mindtree

29 July, 2014 Tuesday, 2pm Sydney AEST

Head of Enterprise Mobility Solutions APJ, Malachy Martin and Craig Bensoy Principal Consultant, Mindtree Digital Practice discuss how to: Transform your business with a 'mobile first' strategy.

Recent Lopez Research found that nearly two-thirds of mobile initiatives are limited to e-mail, contact, and calendar access. Most companies are on the journey to extend and accelerate their business with a mobile strategy that targets productivity and internal processes.

Mobility is no longer a trend. As part of a wider digital transformation, It is a source of differentiation that drives customer engagement, employee productivity, and partner enablement.

Companies are realising the benefit of deploying mobility solutions via an enterprise mobility platform that provides business enablement, security, reliability, shorter time to market, and innovation out of the box. Learn how SMP 3.0 and Managed Mobility helps you deliver enterprise grade mobility solutions that extend, accelerate and transform businesses. Managed Mobility allows you to focus on business innovation and creating value, while the task fo building, delivering, and managing the technical solution is consumed as a service.

But more and more, industry disruption is driven by mobile strategy that targets customers. This phase, Transform, is where mobile strategy marries digital initiatives and creates new revenue streams. Managed mobility is key, to quickly and confidently mobilize the business with little complexity, minimal set-up time, and zero infrastructure costs

Join Head of Enterprise Mobility Solutions, SAP Malachy Martin and Craig Bensoy, Principal Consultant, Mindtree Digital Practice, to discuss the turning points on the journey to extend, accelerate and transform with a mobile strategy.

Discover the features of the latest SAP Mobile Platform and SAP Fiori Mobile which allows you to rapidly build and deploy innovative apps – on premise or in the cloud – with our open, standards-based mobile application development platform (MADP). SAP Mobile Platform and Mindtree’s Managed Mobility makes it easy to offer user-centric mobile apps that work on any mobile device and engage customers and employees – for improved operations, increased loyalty, and reduced support costs through a consumption model.


  • The mobile journey, adoption and progression
  • SAP's Mobility Strategy including SMP 3.0 Update
  • Cloud and Mobility , key drivers to a digital enterprise
  • Customer stories – Goals, challenges, and the business impact
  • Getting started and progressing on the mobile journey
  • The strategic nature of Managed Mobility
  • Mindtree - a SAP Partner in Managed Mobility
  • Mindtree's Mobility capabilities
  • Building a business case with SAP Managed Mobility Services


Malachy martinMalachy Martin

SAP Head of Enterprise Mobility Solutions, APJ

Malachy Martin is Head of Enterprise Mobile Solutions for SAP Mobility across Asia Pacific and Japan for SAP, based in Singapore. driving the SAP Mobile Applications Portfolio for Process and Productivity Solutions in the Enterprise. This includes business planning and development, management, thought leadership, sales and partner enablement.

Past roles

Originally from Northern Ireland, Malachy has over 25 years experience in the software industry across various business verticals, including banking and finance and complex asset industry. Having worked in Mobility for over 15 years, Malachy is passionate about Enterprise Mobility and has significant experience and an excellent track record in strategy and roadmap definition as well as sales management of a portfolio of clients and projects. Malachy fully understands the Go-To-Market, industry focus, devices and technology.

Malachy champions the potential offered by all aspects of mobility enabled by and through the SAP Mobile Platform and Applications.

Craig besnoyCraig Besnoy

Principal Consultant, Mindtree Digital Practice

Craig Besnoy is a digital thought leader with a track record of providing Fortune 500 organizations with digital best practices and software solutions that substantially improve customer communications, increase revenues, and reduce costs.

He currently severs as Principal Consultant in the Digital Practice for Mindtree where he leads the mobile business development activities for strategic global and priority accounts. By leveraging industry experience, business process skills, and in-depth technical capabilities Craig has implemented integrated digital platforms across the Financial Services, Insurance, CPG and High-Tech Industries.