New technology is creating more channels for content consumption – and many organizations are struggling to keep up with changing customer expectations. To make the most of the “micro moments” when decisions are made and preferences are shaped, companies must engage their audience with personalized, context-specific content. Mindtree partners with e-Spirit to help customers implement successful web strategies and enable the creation, management and publication of content via highly diverse channels.
Manufacturer of the content management system FirstSpirit, e-Spirit is a leader in the field of web content management systems (WCMS). Following a best-of-breed strategy, FirstSpirit WCMS integrates seamlessly into complex system landscapes, e-shops and portals. It supports easy integration of virtually any web application or third-party solution into its user-friendly editing environment.