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142% year on year (YoY) increase in content requests via mobile devices, with predictable quality and delivery, for a large global broadcasting company

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The customer is a large public broadcasting company which delivers high quality products and rich media content across the world. They required:

  • Seamless experience by the audience when switching from one device to another and between networks.
  • A defined and accepted industry standard for browsers on TVs and a scalable architecture to simplify app development and deployment across many different devices
  • To keep pace with emerging technologies

Business challenges

  • Improve predictability of ship dates and quality
  • Non-uniform test practices across POD
  • No Test Case Management (TCM) and reliable test environment
  • Very disparate team with limited knowledge retention, delivery excellence, central QA service availability and flexibility
  • No single view of the metrics dashboard for testing engagements
  • Improve reliability of automation and reduce false positives

Our solution

  • Defined and designed uniformity in testing practices across the board
  • Improved cross pollination between teams for knowledge sharing
  • Evaluated and implemented a common test case management tool
  • Defined, identified and analyzed five common metrics for deriving benefits
  • Created an o‑shore team to deliver more coverage at less cost

Our approach

  • Enhanced automation reliability through the outside in and the inside out BDD approach
  • Documented an end-to-end process for device certification, covering tagging, booking form and exit report
  • Created a unified dashboard
  • Built a FAQ document for all the tracks, as a kick start for new users\
  • Retained knowledge by moving team members onsite / o‑shore on a need basis
  • Took complete quality ownership for radio and music track
  • Weekly tracked test strategy items and brought executive visibility

Business impact

  • 142% YoY increase in content requests via mobile devices through the successful release of the player application on the iOS and Android platforms
  • Reliable test environment
  • 60% reduction in test cycle time and faster release cycles through superior automation coverage
  • Hassle-free experience for the customer and manufacturers through seamless certification for24 devices
  • Complete executive visibility and transparency through uniformity in test practices
  • Improved team communication helped code sharing and reuse

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142% year on year (YoY) increase in content requests via mobile devices, with predictable quality and delivery, for a large global broadcasting company

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