CX Virtual Roundtable Series - Part 2: Personalization at scale using Adobe
To continue our CX virtual roundtable series, our second webinar session features Mindtree practitioners and an SME from Adobe discussing the importance of Customer Data Platform for data-driven marketing. The Adobe Experience Suite allows for an intelligent and innovative experience and optimizes your go-to-market plan through personalization and customer experience.
Adapting to the New Normal is posing a new set of challenges, such as increased number of online interaction channels, fierce competition and short span of customer attention. All these factors are forcing businesses to be more accurate and effective in their marketing initiatives. Data is the oil for this new marketing ecosystem, as it enables marketers to deliver the right content - to the right audience - at the right time.
Watch and listen to our experts as they discuss key topics such as enabling personalization to deliver better customer experience, insights on data-driven marketing, how to deepen omni-channel capabilities and much more.
View part 1 of the series here.