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Accelerated product development of Smart TV for a European luxury audio products and smart TV manufacturer


About the client

The client, a leading European consumer electronics company, is a renowned for its luxury audio and Smart television (TV) products. The company was globally acknowledged for its focus on technological innovation and high-quality products.

The challenge

The company was grappling with stiff competition and a legacy technology stack. It desired to migrate to a new and advanced hardware platform. It had decided to move to a new Silicon-based platform as it simplified the application, possesses sophisticated features while also reducing costs.

It was looking for a partner to provide necessary technical expertise with superior engineering capabilities, accelerated product development and a rigorous focus on quality aligned with its brand promise.

The client was looking for a partner with these specific capabilities:

  • Solid domain knowledge coupled with architecture and engineering expertise in developing high-end consumer electronics products especially Smart TVs.
  • Deep expertise in Android OS and insights into its evolving releases on the new semiconductor platform
  • Quick grasp of legacy systems, customer-owned IP and strategy to migrate to the new Marvell based Silicon platform
  • Sound capabilities to keep pace with niche features, complex requirements and flawless engineering management and execution needed to deliver on the brand promise

Mindtree’s core Engineering R&D capabilities, expertise in Consumer Electronics domain and integrated product lifecycle offerings made it the best-fit partner for the client’s requirements.

Our solution

Mindtree proposed an ownership-based delivery model and formed a team of experts in consumer electronics technologies and smart TV domain in quick time.

We took responsibility for end-to-end scope spanning system architecture, UX design, software development, test automation, and certification. Mindtree established a close collaboration with silicon and platform suppliers which played a critical role in ensuring all system components come together to meet the product requirements.

Mindtree maximized its expertise in Digital & Cloud technologies and app Customer Experience development in implementing differentiated features

Business impact

Mindtree’s partnership with the client delivered several tangible benefits including:

  • 35% reduction in product development time resulting in accelerated time-to-customer
  • Significant cost reduction by adopting a right-shoring model
  • Minimal customer management overhead as we took ownership of the features and closely collaborated with silicon and platform vendors
  • Huge value upgrade to the product portfolio by migrating to modern silicon platforms
  • Tangible value additions to the future by establishing centers of expertise for multiple functions including UX Design, Software Architecture, Test Automation and Portals/Web technologies
Accelerated product development of Smart TV for a European luxury audio products and smart TV manufacturer

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