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Accurately Measure CPG Trade Spend ROI, Use Predictive Models to Plan New Promotions


TradeSmart offers a powerful post promotion automation and analysis solution. TradeSmart integrates consumption, shipments, trade plans, COGS and competitive data into a single, harmonized, open analytics platform. By streamlining this process, marketing teams achieve greater retailer coverage, improved joint business planning sessions with retailers, streamlined efficiencies and accurate promotion ROI analysis.

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Five Tips for Evaluating Trade Spend ROI


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