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Agents must harness the power of data

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Data in the travel industry is growing at a phenomenal rate, with search requests, booking, payment and competitive pricing information and other data points being generated from both online and offline sources. By aggregating all this data in a readily available format suitable for interpretation, a great opportunity exists for travel professionals to apply the powerful tool of analytics to gain a better understanding of customers' transactional and behavioral habits

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Agents must harness the power of data

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