Broadcasters: Unleash growth and agility with cloud-enabled operations
The broadcast industry is going through an aggressive pace of change across technology, business models, and consumer demand. With digital disruption and consumer device proliferation, over-the-top (OTT) providers are becoming mass market. To compete, broadcasters need to serve high quality content in high-deﬁnition/4K formats directly to millions of consumers across multiple TV platforms and mobile devices. This requires an agile and scalable infrastructure, one that only cloud can serve.