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Data Management Platforms: What You Always Wanted to Know But Didn’t Know Who to Ask


The intention of this whitepaper is to provide key information about DMPs (Data Management Platform) for companies to understand functionalities/ features of DMPs , different DMPs in the market, their strengths, the key difference between DMP and CDP (Customer Data Platform) etc. This also provides a source of information for customers who are planning to add DMPs as part of their Digital ecosystem.


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