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Enabling Industrialized Insights Platform for leading Pharmaceutical Company

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The Client

A leading pharmaceutical medical devices and consumer company

Challenges

  • The South East Asia landscape is constantly challenged with infrastructural, political and economic turbulences over and above competition from other enterprises and local brands
  • The need was to build a highly responsive, cost efficient and stable data warehouse for analytics. The focus was on managing day to operations for sales, planning, and promotions with next generation analytical capabilities

Solutions

  • Mindtree worked with key business stakeholders to identify areas of rapid value delivery
  • This was coupled with technology consulting expertise to envision various transition architectures on Cloud
  • Post the initial consulting, Mindtree built a foundation framework driven by data-first strategy to maximize value
  • Cloud based Big Data platform was created, to be expanded upon later, with additional data streams, thus serving as a guideline for other business units

Benefits

  • New insights in emerging markets realized with rapid integration and visualization
  • The analytics and business teams worked together in mining spend and promotions for focused market areas
  • This helped in generating business insights and recommendations for business heads
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