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An Ivy League business school speeds up student admission process by building a unified admissions portal on Salesforce platform

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The business school also observed faster application decisions, reductions in release deployment time, better compliance, enhanced student support, and streamlined task management

Client Overview

The client is a leading US-based Ivy League business school. It has consistently ranked among the top business schools in the world, and it offers full-time MBA, doctoral, and many other executive education programs. The school also has a publishing arm that publishes business books, leadership articles and case studies.

Client Business Challenges

The business school wanted a solution that could improve student recruitment and admissions by modernizing, rationalizing and streamlining the technology landscape which supported the business processes. Specifically, the business school wanted to:

  • Create a student admissions portal which is scalable enough to support the applicants' load over time and can be extended to support future process needs
  • Reduce application review and slash admission decision time
  • Improve data exchange with partner schools to hasten decisions regarding scholarships and financial aids
  • Reduce compliance risk by automating steps involved in student background check processes
  • Increase efficiency in student support services through automation and better coordination between different functional teams
  • Reduce apply-to-admit time and manage high volumes
  • Increase system flexibility and configurability
  • Support admissions for multiple courses that had different admission criteria

Solution Highlights

Mindtree built the admissions portal by leveraging Salesforce platform which had the following features:

  • Built a moderately complex solution that included template driven architecture, custom community pages, complex UI design and validations for student facing pages
  • Used out-of-the-box Salesforce capability to implement auto application review process
  • Developed a highly-configurable and customizable workflow and task routing engine
  • Automated the admission review process based on identified rules by using Salesforce’s native features
  • Leveraged Salesforce Community Cloud for collaboration between applicants and the school administration
  • Automated various task management processes with the help of cases
  • Integrated with third-party tools to evaluate student essay scores
  • Executed Agile delivery model with the ability to flex resources up/down in a timely manner
  • Provided 24x7 application and infrastructure support that included priority issues, minor enhancements and performance tuning activities using an onsite/offshore global delivery model
  • Provided preventive maintenance activities on a regular basis
  • Provided email support through a shared service desk team

Technology Landscape

  • JIRA to track minor enhancements and defects
  • Confluence to manage requirements
  • Selenium Framework to automate test scripts
  • MWatchTM, a proprietary Mindtree tool, for infrastructure monitoring and management

Client Benefits

  • Admissions Intelligence Engine speeds up application screening by incorporating automatic scoring of essays for 45-50% of applications
  • Speeds up admission decision process for more than 85% of applications that began to be made available instantaneously, as opposed to 12 minutes per application previously
  • Reduced admission decision cycle from weeks to days by re-engineering business process to improve efficiency and scaling
  • Reduced deployment time by 85% by creating automated release deployments to avoid manual errors
  • Streamlined task management for financial aid/scholarship and affiliations reviews
  • Helped achieve 100% compliance with the business school’s defined security standards
An Ivy League Business School speeds up student admission process by building a Unified Admissions Portal on Salesforce Platform

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