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Leading Consumer Packaged Goods firm automates Distributor creation process using Robotic Process Automation


The Client

The client is a large Consumer Packaged Groups company headquartered in UK. Its products include food, beverages,cleaning agents and personal care products available in 190 countries around the globe.

The Challenge

The client has a large distribution network across the globe. As part of its aggressive growth plans, the client needed to access new markets to expand its global footprint. This entailed adding new distributors to its existing distributor network across regions such as Vietnam, Thailand, Indonesia, Cambodia, Philippines.

The client was using a SAP system to monitor and manage its distributors across geographies. Every time a new distributor was identified, the distributor details were entered into SAP. Each distributor was then assigned specific roles and responsibilities and mapped to the region he/she was serving. The entire process was being managed manually with multiple dependencies on the client. This in turn was resulting in errors and process delays which was further affecting business revenues.

Mindtree’s Solution

Mindtree automated the entire distributor creation process using Robotic Process Automation (RPA). This involved the following:

  • Automatic monitoring of distributor feeds related to becoming part of the company’s existing distributor network
  • File download from SharePoint without the need of manual intervention.
  • Configuring the entire distributor process from assigning roles and responsibilities to updating files in the SAP system
  • Automatic creation of distributor with appropriate notification to the functional team once the process is complete

Business Benefits

  • 70% reduction in time required to create new distributors in the network
  • Solution customized to meet the client’s location-specific requirements thereby ensuring a global solution for distributor creation
  • Automatic notification to relevant functional teams after successful creation of distributor in the system or in case of errors
  • Automation of distributor creation process resulting in improved efficiency and increased revenues

Learn more about Robotic Process Automation or our services and solutions for the CPG industry.

Questions? Write to us at

Automation in Consumer Goods, Robotic process automation in CPG

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