Winning a Consumer in the New Era of Trade
The last decade has seen fundamental changes in the way consumer good companies have conducted their businesses. In emerging markets, organizations soon realized that with a better penetration strategy and the enablement of digital tools, they could unlock huge opportunities from the traditional trade network. At the same time, modern trade in Western Europe and the US witnessed a considerable change with new patterns of consumption, localization and the dilution of accumulated brand value, resulting in the growth of newer categories & private labels, direct to shelf deliveries and faster fulfilment strategies.
Mindtree’s Next- Gen Sales Intelligence Platform is helping cementing our position in the domain of sales and trade intelligence enabling CPG organizations to transform into an intelligent and agile enterprise.