Abhishek Singh

Principal Consultant

Abhishek Singh is a Digital Marketing & Analytics practitioner within Mindtree’s Retail, CPG and Manufacturing vertical. He has a rich experience of solving complex business problems through innovative digital solutions, for some of the industry’s biggest CPG customers

Blogs by Abhishek Singh

The unprecedented impact of shopping behavior in CPG

As COVID-19 continues to spread across the globe with no signs of slowing down, people are learning to adapt to the new changes in their day-to-day lifecycle.


A Perspective on 360 Degree Consumer View and Orchestration of Data Driven Marketing

Organizations understand the burning need to know their consumers better to be fully aware of their preferences, likes & dislikes and purchase behaviors.


Data Driven Marketing: Understanding the Consumer in New Digital Age

We all remember the iconic Marlboro man and the impact it had in turning around the fortunes of Philip Morris however going back to its initial days, the target audience for Marlboro were...


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