Anirban Mukherjee

Senior Consultant, Digital Services

Anirban Mukherjee is a Senior Consultant at Digital Business and Consulting Group in Europe. He’s an old Mindtree hand with over 10 years experience in IT and Business Consulting. He has handled customers globally at client locations across four continents. He has on-the ground country experience of working in India, USA and Continental Europe with clients from CPG, Manufacturing, Travel and Transport verticals. His expertise is in Digital, Marketing, Branding, Strategic Consulting, Account and Program Management.

Blogs by Anirban Mukherjee

Car Rental: Excelling at Customer Service and Loyalty

While the car rental business has been growing steadily YoY (it is expected to grow at 15% CAGR till 2019 and beyond), the experience of customers during the rental and post rental


Top 3 strategies to increase customer engagement in car rental

Further to my earlier post How effective customer segmentation in car rental can create a positi


What is wrong with Car Rental services today

When you are back from business travel or a leisure trip and recall your experiences of the trip, the car rental experience is more often than not, forgotten.


How effective customer segmentation in car rental can create a positive buying experience

Further to my blog What is wrong with Car rental services today, I intend to discuss how to undertake effective cust


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