Bleisure is a Massive Trend and Untapped Opportunity
Leisure remains an integral part of business travel for most travelers. As a result, travel providers need to personalize relevant leisure offers and deals for business travelers.
The Personalization Gap
Of those who receive travel offers, 31% of respondents report using them every time or most of the time.
Willingness to pay a Premium with Increased Expectation from Personalization
Travel Behavior: Expectations and Ancillary Sales
With respondents willing to pay substantially more to upgrade to a better service, the majority (68%) have purchased extra offers proposed by the travel providers in the past. Most commonly purchased are cheaper hotel rates (37%) and cheaper transport options (36%).
Loyalty and Personalization are Linked
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About the Survey
In early 2018, Mindtree commissioned independent market research firm Vanson Bourne to interview 2000 adult travelers in the US. Respondents had to consume travel services of any airline, train operator, rental car service or hotel/vacation rental for business and/or leisure at least once a year, on average, in order to qualify for the survey. An even spread of responses were collected across gender, age and geographical location.