How an Industrial Distributor and Mindtree Teamed Up for Big Time E-Commerce Success

MSC Industrial Supply sells parts, tools and other products to the maintenance, repair and operations (MRO) market. Although much of today’s manufacturing industry is high tech, in 2007 the average MRO purchasing manager was more likely to have a worn, bookmarked catalog on his desk than a PC.

This case study follows the path of how Mindtree helped launch MSC to the top of their industry through e-commerce excellence. Aside from revealing the technical expertise required to turn mountains of legacy catalog data into an e-commerce site worthy of ranking #40 on Internet Retailer’s Top 500 list, this is also a story about how Mindtree has evolved into a true, collaborative partner.

Building digital experiences to drive loyalty, satisfaction and profitable growth

Charlie Bonomo, Senior Vice President and CIO at MSC Industrial Supply spoke at Gartner Symposium/ITExpo 2014 about the challenges in making the transition to digital, and how they solved it with Mindtree. Charlie explains how training to win in mixed martial arts is analogous to what MSC is going through to lead a successful digital business transformation.

Published with the permission of Gartner