The six-month search for winner of our digital engagement award ended with PepsiCo UK taking home the honor.
This award was developed in partnership with IGD, a membership organization for the retail and consumer goods industries with 850 members worldwide. It’s an award that aims to recognize a company that has used digital marketing in an exciting, engaging or innovative way to build brand interaction, sales and loyalty. This could relate to social media, micro-sites, email campaigns, gamification, in-store/out-of-store technology or any other above the line shopper activation.
PepsiCo had launched a rewards and category management website, ‘countsformore.co.uk’, which allows Walker’s independent trade customers to receive incentives and tailored category advice to ensure they are growing their businesses.
Radha R, EVP and Head for Digital Business Group at Mindtree, said: “The high number of entries for the 2015 Digital Engagement Award made choosing a winner a very challenging task. But one entry stood out. PepsiCo UK impressed the judges with the speed of implementation of its digital platform, which rewarded and improved category management for its trade customers. It gave them tailored category advice to ensure they grow their category and business.”
IGD is a membership organization for the retail and consumer goods industries with 850 members worldwide. For more details visit www.igd.com/