Narrow profit margins. Steep brand competition. Little customer loyalty. These challenges beg for technology enabled solutions.
Mindtree works with global CPG enterprises to reshape their IT strategies for success. Leading global companies rely on our “digital DNA” to drive innovation across their entire value chain:
Agile software development has quickly proven its value in delivering high-quality applications that meet customer needs. Mindtree agile developers produce superior code that is easier to maintain, adapt and extend. Our agile development practices such as frequent deliveries, continuous integration, and build, deployment, and test automation reduce risk and rework.
While adopting agile design principles is essential, the transition is not always easy. Successful agile adoption means changing entrenched cultural patterns and processes—there is no “one size fits all” approach. We can guide you through the transformation.
In today’s 24/7 business environment, application failure or unexpected downtime can frustrate end users and devastate your bottom line.
Mindtree manages mission-critical applications for some of the world’s most successful companies. We work with you to understand your business and devise customized solutions maximize application availability, agility and predictability. The result? Lower costs, less risk, greater ROI and support for your long-term business objectives.
The cloud harnesses the power of information access—from anywhere, at any time, on any device.
With Mindtree, financial companies create dynamic portals that meet and even anticipate customer convenience demands. Our service tools collect and analyze the kind of customer data that leads to cross-sales and up-sell opportunities. Our cloud services can jump start your digital presence by:
Sales teams need easy access to customer relationship management (CRM) systems from mobile devices to make critical business decisions on the go.
Mindtree helps CPG companies integrate CRM with other new technologies to accelerate decision-making, increase productivity and enhance customer service. We help you:
Big data unlocks hidden opportunities and insights. Mindtree turns technology into business outcomes by delivering information management, business intelligence and analytic solutions under one umbrella.
The migration of consumers from traditional to digital media brings with it a major shift in technology spending. To succeed, you need to build deeper consumer engagement through a superior digital experience. Mindtree has shown Fortune 1000 CPG companies how to:
The Digital Pumpkin
Digital Transformation: How a Consumer Goods Giant Markets with a Multi-Channel Platform
Divide and conquer: decoupling is digital marketing’s new best practice
As one of your largest sales channels, distributors play a critical role in revenue, margin and market share. You can help distributors improve their operations, inventory and sales, and in the process, react quicker to changes in raw material costs, availability and consumer preferences.
Mindtree’s distribution management solutions use mobility, business intelligence, automation and analytics to address all areas of your business, including:
Business Process Management technologies streamline claims, underwriting, billing and customer service processes. They also improve transparency for quicker, more accurate decision-making. Using our consulting-led approach and insurance expertise, we implement the best system integration solutions for your business.
Mindtree BPM services:
Tight budgets force IT managers to make tough choices. Do you spend staff time on time-consuming helpdesk, troubleshooting and remediation? Or do you use those resources to develop tools and services that advance your business initiatives?
Mindtree services saved a leading service provider 40% in their annual support and maintenance costs, and increased a hotel management firm’s business transactions by 30%. Put us to work to tackle your IT challenges.
The MWatch Difference
Driving business performance with a holistic approach to infrastructure and application management
Mobility. Cloud computing. Big data. They have radically changed the business landscape. To quickly turn these advances into competitive advantages, you need an IT consulting partner with innovative solutions, well-defined strategies and deep domain expertise.
Mindtree consultants define, design and execute strategies that drive your business growth, reduce costs and create new revenue streams. We take a “big picture” approach, working with you to learn your business goals, IT environment, skill requirements and policies.
Real-time information on promotions, inventory and customer data empowers your salesforce to validate retail execution, judge the effectiveness of promotions, and gain market insights.
Mindtree collaborates with the world’s largest CPG enterprises to deliver insight-rich mobility solutions.
Our sales force solutions help CPG companies:
An efficient supply chain supports your brand presence by filling retail shelves with just-in-time inventory.
Mindtree works closely with CPG enterprises to improve operations across their supply chain. We leverage the experience of our people, technology, processes and infrastructure to produce results that you can rely on.
A strategic approach to testing gets products to market faster. A thoughtful approach factors in quality, automation and predictability.
Mindtree independent testing services ensure your products and applications are ready by deadline and meet customer expectations. Our strategic approach anticipates and manages risks to deliver defect-free products for a quantifiable ROI.
Trade promotions drive market leadership and growth, making them one of the largest items on your profit and loss statement. Effective campaigns can enhance brand stickiness and outsmart competitors on retail shelves.
Mindtree understands trade promotions from both the retailer and consumer perspectives and offers proven technology and business solutions that increase promotion effectiveness. This includes creating tools that streamline trade promotion planning, execution and analysis.
Developing and Managing Winning Promotions at Unilever
APEX is a next-generation analytics platform that helps sell the right assortment, in the right quantity, at every store, on every sales rep’s visit. Based in the cloud, APEX will pool, validate and map three core types of data into a central datamart: DMS data from sales, stores and products, Syndicated third-party data from vendors such as Nielsen and Demographic data specific to the store’s region. Proprietary, self-learning algorithms then perform predictive modeling for the store in question and recommend Must Sell and Cross Sell products, and also make Out Of Stock predictions.
The digital revolution has created consumers who expect their buying journey to be relevant and personalized.
Mindtree’s Customer Insights solution combines analytics with industry expertise to closely examine consumer behavior. We connect the buyer experience directly to bottom-line results through descriptive, diagnostic, predictive and prescriptive analytics.
New age consumers use mobile devices to make buying decisions, ask questions and pay bills. To win the attention of these consumers, you need to deliver consistent brand experiences across mobile channels.
Mindtree helps CPG companies and their retail customers achieve deeper relationships with consumers through mobile commerce. Our mobile commerce framework can help you:
Testing is a costly and tedious process for many IT organizations. With a wide range of mobile devices, developmental environments, and business applications, testing new software products is more complex than ever.
Mindtree MindTest™ gives you the integrated test methodology you need to deliver high quality products in a shorter time frame. Based on best practices established through testing thousands of applications, MindTest aligns test strategies with business objectives.
Streamline inspection and reporting tasks for project managers, supervisors and product inspectors with Mindtree’ award-winning mobile mInspect application. mInspect tightly integrates with SAP’s Commercial Project Management application and takes advantage of key add-on functionalities.
Take the guesswork out of campaign planning and implementation with Mindtree’s trade promotion management platform, mPromo. This award-winning app integrates promotion planning, optimization, execution and analysis into one framework using SAP technologies, industry experience and strong analytical capabilities.
Without visibility across your entire IT infrastructure, you have no way to see and understand the combination of factors that create inefficient processes and escalate costs—and no way to identify opportunities for greater productivity and performance.
MWatch™, Mindtree’s integrated IT infrastructure management and service platform, gives you a consolidated end-to-end view of your infrastructure and applications.
Executives on the move need up-to-date project information to make decisions and take prompt action to ensure smooth, timely execution. Mindtree’s mobile mWorkspace application works with SAP’s Commercial Project Management Project Workspace module to retrieve project details from any mobile device.
Consumers often make buying decisions using multiple channels as they research, evaluate and purchase products. Manufacturers need to integrate and synchronize brand communications across those channels and optimize every touch point to encourage more ‘buying’ and less ‘browsing.’
Mindtree builds agile, integrated omni-channel solutions that deliver personalized, consistent context-based experiences.
POSmart sets a new standard for CPG data management and analytics. POSmart is an industry-leading demand signal repository that simplifies gathering, cleansing and harmonization of point-of-sale (POS) data with internal master data to gain insights into sales and customer behavior. The solution provides a complete view of retail sales activities to support category managers, account teams, marketing and supply chain teams throughout the organization.
PromoPro provides ready-to-use event analytics tools to help trade groups fully understand the effectiveness of their promotions. With PromoPro, CPG companies have a standardized method to manage and fine-tune event alignment workflows, override allocations, and provide reporting and analysis for all promotional activities.
Our SITEsMART solution provides a suite of pre-created, white label, fully functional websites built over Microsoft and Netbiscuit platforms that support multiple templates for desktops, tablets and mobile devices. By leveraging SITEsMART’s capabilities, your organization can design, develop and maintain websites for multiple devices without worrying about compatibility issues. Our templates provide the flexibility to deliver a unique brand experience, simplify collaboration for digital marketing properties and reduce the costs of website development, maintenance and management.
TradeSmart offers a powerful post promotion automation and analysis solution. TradeSmart integrates consumption, shipments, trade plans, COGS and competitive data into a single, harmonized, open analytics platform. By streamlining this process, marketing teams achieve greater retailer coverage, improved joint business planning sessions with retailers, streamlined efficiencies and accurate promotion ROI analysis.
To take advantage of emerging opportunities, you need flexible, secure and unified cloud solutions. By leveraging public and private clouds to deliver Infrastructure as a Service, VMUnify helps you deliver IaaS with secure virtual data centers and unified cloud environments.
VMUnify provides a public cloud gateway when deployed on third party cloud providers. It streamlines management of private and hybrid clouds. It gives IT administrators a business-centric view of the infrastructure, enables the flexibility to integrate multiple platforms and can be managed from a single dashboard across the entire infrastructure.
