Consumer Packaged Goods
Accelerate Consumer Intimacy
Brands are fiercely fighting stagnant revenues and market share coupled with margin pressures, competition from private labels, and flicker brand loyalty in digitally omniscient consumer. CPG industry is undergoing transformational changes to create new business models, optimized processes, innovative products and hyper personalized customer & consumer engagements at each touch point to drive growth at optimized costs.
Mindtree is “partner of choice” for consumer packaged goods (CPG) enterprises globally to reshape growth strategies and drive business transformation with digital as core. Leading global CPG companies rely on our “digital DNA” to drive innovation across their entire value chain. We are helping CPG enterprise to:
Reimagine the Consumer Journey and Intimacy: Create integrated digital engagement programs with a 360 degree view of consumer, shaping news models for direct to consumer initiatives, and focusing on insight driven hyper personalization
Continuously Innovate: Anticipate the digital future and jointly imagining new business models and growth enablers to continuously create new differentiations
Create Superior Channel Collaboration: Driving seamless data driven collaboration models with distributors and retailers with market specific strategies
Transform at the Core: Transforming the core enterprise systems to drive enterprise agility and deliver on growth promises
Become Lean and Nimble: Helping organizations run efficiently, deliver high flexibility & availability, cost optimizations to fund growth and faster time to market
Werner Graf, Global Head of CPG at Mindtree, shares the industry trends that are impacting Consumer Goods in 2019. Watch the full interview with Mark Iorio on RVNTV, Rainmakers Roundup.
Why Brands Are NOT Dead
The CPG industry continues to evolve as the Gen Z buying wave enters the market. Consumer Packaged Goods Manufacturers are now shifting to connect directly to consumers through digital channels. Consumer choices are now exponential compared to the brick and mortar experience of the past. Brands that remain authentic and share a common cause with their consumers are gaining loyalty in the modern omnichannel market. Mindtree is instrumental in helping brands leverage technology to capture the mind of today’s consumer and engage at every touchpoint along the buying journey. Hear more about the trends that are shaping the CPG industry on this episode of Rainmakers Roundup with Werner Graf, Global Head of CPG at Mindtree.
Mindtree case study featured in ISG’s top 25 Digital Transformations - 2019
Mindtree helps a CPG major deliver incremental sales and a 5% rise in achievement rates for target recommendations
ISG has published Digital Excellence: 25 Winning Partnerships, an e-book that profiles the best examples of digital transformation success. Included in the e-book is the case study outlining how Mindtree helped a CPG major in assortment optimization and equipped the sales teams with a powerful tool using artificial intelligence.
How to get a generous slice of the e-commerce pie
The secret is out. CPG organizations can’t ignore e-commerce. But here is the real secret that few will admit to: just launching an e-commerce site doesn’t mean you are done and dusted. You need to think about an e-commerce strategy for a digital world.
Transformation in Action
German sports apparel manufacturer improves y-o-y productivity by 10% with LEAN-based AMS support
- Support and maintenance of 18+ business apps across 40 countries, 3 businesses and 50,000 employees through automation of batch processes
- Management of 8,000+ end users, 1,250+ monthly tickets
- LEAN-based ERP support via Atlas framework
- Automation of business processes
Explore how you can leverage our LEAN practices to increase productivity
Learn how GSK maximized digital engagement by partnering with Mindtree
Procter & Gamble transforms consumer engagement with a multi-channel digital marketing platform
METRONOM explains how Mindtree helped build their highly responsive and digital-ready supplier collaboration platform
- Application Development and Maintenance
- Data Analytics
- Digital Marketing
- EAI BPM
- Infrastructure Management Services
- IT Strategy and Consulting
- Salesforce Automation
- Test Engineering
- Trade Promotion Management
- Customer Relationship Management
- Supply Chain Management
- Distribution Management
Ignite software design with high-octane agile development
Agile software development has quickly proven its value in delivering high-quality applications that meet customer needs. Mindtree agile developers produce superior code that is easier to maintain, adapt and extend. Our agile development practices such as frequent deliveries, continuous integration, and build, deployment, and test automation reduce risk and rework.
While adopting agile design principles is essential, the transition is not always easy. Successful agile adoption means changing entrenched cultural patterns and processes—there is no “one size fits all” approach. We can guide you through the transformation.
Application Development and Maintenance
Eliminate downtime and maximize benefits of critical applications
In today’s 24/7 business environment, application failure or unexpected downtime can frustrate end users and devastate your bottom line.
Mindtree manages mission-critical applications for some of the world’s most successful companies. We work with you to understand your business and devise customized solutions maximize application availability, agility and predictability. The result? Lower costs, less risk, greater ROI and support for your long-term business objectives.
Gain and retain customers with dynamic cloud portals
The cloud harnesses the power of information access—from anywhere, at any time, on any device.
With Mindtree, financial companies create dynamic portals that meet and even anticipate customer convenience demands. Our service tools collect and analyze the kind of customer data that leads to cross-sales and up-sell opportunities. Our cloud services can jump start your digital presence by:
- Customizing the user experience to target high-value customers
- Strengthening your brand with unique services and capabilities
- Leveraging analytics to promote continuous improvement
Turn big data into intelligence and actionable insights
Big data unlocks hidden opportunities and insights. Mindtree turns technology into business outcomes by delivering information management, business intelligence and analytic solutions under one umbrella.
Stay current with digital innovations
The migration of consumers from traditional to digital media brings with it a major shift in technology spending. To succeed, you need to build deeper consumer engagement through a superior digital experience. Mindtree has shown Fortune 1000 CPG companies how to:
- Bring new digital assets to market quickly and cost-effectively
- Reduce your exposure to risk and protect brand equity and reputation
- Integrate digital marketing workflow by de-coupling technical execution from creative services
Streamline for faster, more accurate decision-making
Business Process Management technologies streamline claims, underwriting, billing and customer service processes. They also improve transparency for quicker, more accurate decision-making. Using our consulting-led approach and insurance expertise, we implement the best system integration solutions for your business.
Mindtree BPM services:
- Improve policy generation process and documentation
- Integrate technology and automate tasks for continuous improvement
- Develop processes that focus on customer engagement and needs resolution
Infrastructure Management Services
Optimize performance and availability, quickly remediate issues
Tight budgets force IT managers to make tough choices. Do you spend staff time on time-consuming helpdesk, troubleshooting and remediation? Or do you use those resources to develop tools and services that advance your business initiatives?
Mindtree services saved a leading service provider 40% in their annual support and maintenance costs, and increased a hotel management firm’s business transactions by 30%. Put us to work to tackle your IT challenges.
IT Strategy and Consulting
Define, design and execute IT strategies that drive business growth
Mobility. Cloud computing. Big data. They have radically changed the business landscape. To quickly turn these advances into competitive advantages, you need an IT consulting partner with innovative solutions, well-defined strategies and deep domain expertise.
Mindtree consultants define, design and execute strategies that drive your business growth, reduce costs and create new revenue streams. We take a “big picture” approach, working with you to learn your business goals, IT environment, skill requirements and policies.
Improve sales with rich mobility solutions
Real-time information on promotions, inventory and customer data empowers your salesforce to validate retail execution, judge the effectiveness of promotions, and gain market insights.
Mindtree collaborates with the world’s largest CPG enterprises to deliver insight-rich mobility solutions.
Our sales force solutions help CPG companies:
- Reduce response time to customers
- Improve salesforce effectiveness with dynamic sales planning
- Provide mobile access to real-time sales information and enterprise applications
- Access reports on sales team performance, promotion usage, and other key performance indicators
Faster testing delivers applications to market quicker
A strategic approach to testing gets products to market faster. A thoughtful approach factors in quality, automation and predictability.
Mindtree independent testing services ensure your products and applications are ready by deadline and meet customer expectations. Our strategic approach anticipates and manages risks to deliver defect-free products for a quantifiable ROI.
Trade Promotion Management
Streamline trade promotion planning, execution and analysis
Trade promotions drive market leadership and growth, making them one of the largest items on your profit and loss statement. Effective campaigns can enhance brand stickiness and outsmart competitors on retail shelves.
Mindtree understands trade promotions from both the retailer and consumer perspectives and offers proven technology and business solutions that increase promotion effectiveness. This includes creating tools that streamline trade promotion planning, execution and analysis.
Customer Relationship Management
Increase the business value of your CRM
Sales teams need easy access to customer relationship management (CRM) systems from mobile devices to make critical business decisions on the go.
Mindtree helps CPG companies integrate CRM with other new technologies to accelerate decision-making, increase productivity and enhance customer service. We help you:
- Implement and roll out a CRM solution
- Conduct independent testing
- Develop and integrate business intelligence applications
- Perform technical upgrades
Supply Chain Management
Promote seamless operations across the supply chain
An efficient supply chain supports your brand presence by filling retail shelves with just-in-time inventory.
Mindtree works closely with CPG enterprises to improve operations across their supply chain. We leverage the experience of our people, technology, processes and infrastructure to produce results that you can rely on.
Grow distributor revenues, margins and market share
As one of your largest sales channels, distributors play a critical role in revenue, margin and market share. You can help distributors improve their operations, inventory and sales, and in the process, react quicker to changes in raw material costs, availability and consumer preferences.
Mindtree’s distribution management solutions use mobility, business intelligence, automation and analytics to address all areas of your business, including:
- Monitoring market needs in real time to develop new products faster
- Pricing goods competitively to attract more consumer interest
Automation of Content Management and Brand Localization for a Large CPG Firm
Client A large global consumer goods company; their products portfolio includes cleaning agents, personal care products, foods and beverages. Challenges The company had: 50+ brands live and 250+ brands in the pipeline 75+ FTEs working on site assembly operations The cost being spent on repeated activities performed by L1 and L1.5 teams wereRead More