Digital Insurance Framework

Digital transformation involves re-imagining the way business is done utilizing digital technologies. Digital business models broadly involves four parts – Content (What is provided to customer i.e. Products, Awareness, and Service etc.), Customer Experience (How is it delivered i.e. Personalized, Omni Channel, Convenience etc.), Business Logistics (Visibility, Consistency, Proactive etc.) and Insights driven (Data driven intelligence embedded to process). All these components are packaged to meet the changing dynamics of a future Insurer through a re-usable framework known as MACAW Digital Insurance, offered holistically as a Digital New Business selling platform for assisted (intermediary facilitated) and non-assisted (customer direct) process applicable to both P&C and Life Insurers.

Mindtree’s offering for Digital Transformation includes Design thinking workshops for Value stream mapping and re-imagination, Agile Implementation methodology supported by our re-useable MACAW Digital Insurance framework

The Evolution of Customer Engagement in Insurance Industry

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