Media and Entertainment
Driving transformation to captivate and target audiences
Delivering richer experience with cognitive supply chain and platforms
The media industry is in the midst of enormous reinvention at the hands of digital. Technology is erasing the lines between content creators and consumers. Powerful online communities are pushing news and events into real time viral storms. New distribution channels and partnerships are creating unprecedented business opportunities.
Mindtree uses its expertise to enable broadcasters, publishers, gamers, out-of-home services, advertising agencies and sports/ entertainment businesses to quickly adapt and align to customer needs. Our solutions that have helped align business with customer needs to ensure two clear goals:
- Customization and personalization of content to create delight/engagement
- Continued protection (from non-traditional players) of advertising/subscription revenues
Solutions for Media & Entertainment Industry
- Media OTT-fication
- Front-end development in a platform- agnostic model across multiple device and OS types
- Comprehensive automated testing across device and platform types leveraging accelerators integrated into Agile/DevOps lifecycle
- Faster and flexible interaction of various MAM systems by standardizing connecting APIs
- Customer Success
- Increased customer advocacy leading to higher customer life-time value (increased usage, reduced churn)
- Lower cost to serve customers through significant automation
- Targeted advertising, Customer retention & loyalty using advanced analytics
- Reliability Engineering & Management
- Increased reliability and reduced time to market
- Reduced DevOps environment complexity overheads (cost and time by core engineering & content teams)
- Legacy Simplification & Digitization
- Fund transformation with Step-reduction in cost/time on legacy applications, while delivering superior customer service
- Focused capital / engineering resource spend on core-company applications portfolio
- Product Sustenance
- Extend and rejuvenate product life, enhance revenue and customer retention
Client Successes - A Snapshot
Content platform modernization for an iconic media house by migrating legacy architecture and content management tools to Drupal resulting in optimizing editorial cycle efficiency by 50%
Quality assurance and automation of the digital media solution lifecycle (250+ Services, 15+ Workflows) for the world’s oldest broadcaster
Personalization and dynamic recommendations for the second largest gaming brand using NextGen BI and analytics resulting in a $8M revenue increase
A campaign analytics platform for the largest magazine publisher, that integrates data (demographics, TV viewership and publishing) for consumer marketing insights resulting in a 4% growth in revenue
Customer 360 transformation for a leading academic publisher, integrating sales, service and marketing business functions to deliver an 8% revenue uplift through effective cross-sell recommendations
Test Case Management System (TCMS) solution for a leading public broadcasting enterprise
The customer, a leading public broadcasting enterprise, delivers high quality products and rich media content across the world. They...
More Case Studies
Stay current with digital innovations
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IT Strategy and Consulting
Define, design and execute IT strategies that drive business growth
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Get to market faster with less risk
Innovation turns good ideas into great products. Mindtree engineering research and development services transform your product visions into successful, real-world designs.
Infrastructure Management Services
Optimize performance and availability, quickly remediate issues
Tight budgets force IT managers to make tough choices. Do you spend staff time on time-consuming helpdesk, troubleshooting and remediation? Or do you use those resources to develop tools and services that advance your business initiatives?
Drive continuous improvement and transform your business
High quality processes require a penetrating view into business operations to drive continuous improvement.
Application Development and Maintenance
Eliminate downtime and maximize benefits of critical applications
In today’s 24/7 business environment, application failure or unexpected downtime can frustrate end users and devastate your bottom line.
Enterprise Application Services
Maximize availability, agility and predictability
Failure, underperformance and downtime can have a devastating impact on your mission-critical applications.
Winning in the Digital Age with Cloud
While all enterprise companies today have some type of cloud presence, few maximize the vast opportunities the cloud affords. The pressures are growing in competitive markets to accelerate cloud adoption company-wide or risk falling behind the competition. But understanding the need to move resources and applications to the cloud and doing so successfully are two different things. There are seven stages to a successful cloud-first journey, and each one requires a significant level of expertise to be done right.
Mindtree delivers a holistic approach to cloud transformation—from advisory to build, and from migration to management—that accelerates a company’s move to digital business
Truly transformative digital models
Digital innovation is at the forefront of all IT investment in banks. Commercial banks across the globe have been looking at this seriously for over five years now. However, the extremely fast adoption of mobile technology and everything associated with it, has diminished banks’ chances of using mobile banking as a differentiator. The mobileRead More