Media and Entertainment

Driving transformation to captivate and target audiences

Delivering richer experience with cognitive supply chain and platforms

The media industry is in the midst of enormous reinvention at the hands of digital. Technology is erasing the lines between content creators and consumers. Powerful online communities are pushing news and events into real time viral storms. New distribution channels and partnerships are creating unprecedented business opportunities.

Mindtree uses its expertise to enable broadcasters, publishers, gamers, out-of-home services, advertising agencies and sports/ entertainment businesses to quickly adapt and align to customer needs. Our solutions that have helped align business with customer needs to ensure two clear goals:

  • Customization and personalization of content to create delight/engagement
  • Continued protection (from non-traditional players) of advertising/subscription revenues
Solutions for Media & Entertainment Industry
  • Media OTT-fication
    • Front-end development in a platform- agnostic model across multiple device and OS types
    • Comprehensive automated testing across device and platform types leveraging accelerators integrated into Agile/DevOps lifecycle
    • Faster and flexible interaction of various MAM systems by standardizing connecting APIs
  • Customer Success
      • Increased customer advocacy leading to higher customer life-time value (increased usage, reduced churn)
      • Lower cost to serve customers through significant automation
      • Targeted advertising, Customer retention & loyalty using advanced analytics

    • Reliability Engineering & Management
      • Increased reliability and reduced time to market
      • Reduced DevOps environment complexity overheads (cost and time by core engineering & content teams)
    • Legacy Simplification & Digitization
      • Fund transformation with Step-reduction in cost/time on legacy applications, while delivering superior customer service
      • Focused capital / engineering resource spend on core-company applications portfolio
    • Product Sustenance
      • Extend and rejuvenate product life, enhance revenue and customer retention

    Client Successes - A Snapshot



    Gain insights and perspective across your ecosystem. Without visibility across your entire IT infrastructure, you have no way to see and understand the combination of factors that create inefficient processes and escalate costs-and no way to identify opportunities for greater productivity and performance.


    Digital Services

    Stay current with digital innovations

    The migration of consumers from traditional to digital media brings with it a major shift in technology spending. To succeed, you need to decouple creative work from production work when it comes to digital marketing.

    Data Analytics

    Turn big data into intelligence and actionable insights

    Big data unlocks hidden opportunities and insights. Mindtree turn technology into business outcomes by delivering information management, business intelligence and analytic solutions under one umbrella.

    IT Strategy and Consulting

    Define, design and execute IT strategies that drive business growth

    Mobility. Cloud computing. Big data. They have radically changed the business landscape. To quickly turn these advances into competitive advantages, you need an IT consulting partner with innovative solutions, well-defined strategies and deep domain expertise.

    Test Engineering

    Get to market faster with less risk

    Innovation turns good ideas into great products. Mindtree engineering research and development services transform your product visions into successful, real-world designs.

    Infrastructure Management Services

    Optimize performance and availability, quickly remediate issues

    Tight budgets force IT managers to make tough choices. Do you spend staff time on time-consuming helpdesk, troubleshooting and remediation? Or do you use those resources to develop tools and services that advance your business initiatives?


    Drive continuous improvement and transform your business

    High quality processes require a penetrating view into business operations to drive continuous improvement.

    Application Development and Maintenance

    Eliminate downtime and maximize benefits of critical applications

    In today’s 24/7 business environment, application failure or unexpected downtime can frustrate end users and devastate your bottom line.

    Enterprise Application Services

    Maximize availability, agility and predictability

    Failure, underperformance and downtime can have a devastating impact on your mission-critical applications.


    Winning in the Digital Age with Cloud

    While all enterprise companies today have some type of cloud presence, few maximize the vast opportunities the cloud affords. The pressures are growing in competitive markets to accelerate cloud adoption company-wide or risk falling behind the competition. But understanding the need to move resources and applications to the cloud and doing so successfully are two different things. There are seven stages to a successful cloud-first journey, and each one requires a significant level of expertise to be done right.

    Mindtree delivers a holistic approach to cloud transformation—from advisory to build, and from migration to management—that accelerates a company’s move to digital business

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