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Media and Entertainment

Driving transformation to captivate and target audiences

Delivering richer experience with cognitive supply chain and platforms

The media industry is in the midst of enormous reinvention at the hands of digital. Technology is erasing the lines between content creators and consumers. Powerful online communities are pushing news and events into real time viral storms. New distribution channels and partnerships are creating unprecedented business opportunities.

Mindtree uses its expertise to enable broadcasters, publishers, gamers, out-of-home services, advertising agencies and sports/ entertainment businesses to quickly adapt and align to customer needs. Our solutions that have helped align business with customer needs to ensure two clear goals:

  • Customization and personalization of content to create delight/engagement
  • Continued protection (from non-traditional players) of advertising/subscription revenues

Client Successes - A Snapshot

Content platform modernization for an iconic media house by migrating legacy architecture and content management tools to Drupal resulting in optimizing editorial cycle efficiency by 50%
Personalization and dynamic recommendations for the second largest gaming brand using NextGen BI and analytics resulting in a $8M revenue increase
A campaign analytics platform for the largest magazine publisher, that integrates data (demographics, TV viewership and publishing) for consumer marketing insights resulting in a 4% growth in revenue
Customer 360 transformation for a leading academic publisher, integrating sales, service and marketing business functions to deliver an 8% revenue uplift through effective cross-sell recommendations

Services

Digital Services

Stay current with digital innovations

The migration of consumers from traditional to digital media brings with it a major shift in technology spending. To succeed, you need to decouple creative work from production work when it comes to digital marketing.

Data Analytics

Turn big data into intelligence and actionable insights

Big data unlocks hidden opportunities and insights. Mindtree turn technology into business outcomes by delivering information management, business intelligence and analytic solutions under one umbrella.

IT Strategy and Consulting

Define, design and execute IT strategies that drive business growth

Mobility. Cloud computing. Big data. They have radically changed the business landscape. To quickly turn these advances into competitive advantages, you need an IT consulting partner with innovative solutions, well-defined strategies and deep domain expertise.

Test Engineering

Get to market faster with less risk

Innovation turns good ideas into great products. Mindtree engineering research and development services transform your product visions into successful, real-world designs.

Infrastructure Management Services

Optimize performance and availability, quickly remediate issues

Tight budgets force IT managers to make tough choices. Do you spend staff time on time-consuming helpdesk, troubleshooting and remediation? Or do you use those resources to develop tools and services that advance your business initiatives?

EAI BPM

Drive continuous improvement and transform your business

High quality processes require a penetrating view into business operations to drive continuous improvement.

Application Development and Maintenance

Eliminate downtime and maximize benefits of critical applications

In today’s 24/7 business environment, application failure or unexpected downtime can frustrate end users and devastate your bottom line.

Enterprise Application Services

Maximize availability, agility and predictability

Failure, underperformance and downtime can have a devastating impact on your mission-critical applications.

Cloud

Winning in the Digital Age with Cloud

While all enterprise companies today have some type of cloud presence, few maximize the vast opportunities the cloud affords. The pressures are growing in competitive markets to accelerate cloud adoption company-wide or risk falling behind the competition. But understanding the need to move resources and applications to the cloud and doing so successfully are two different things. There are seven stages to a successful cloud-first journey, and each one requires a significant level of expertise to be done right.

Mindtree delivers a holistic approach to cloud transformation—from advisory to build, and from migration to management—that accelerates a company’s move to digital business

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