Today's fast paced business environment requires the sales team to have information at their ﬁngertips, so they can make critical business decisions on-the-go. Mobilizing Trade Promotion Management (TPM) by allowing access to Customer Relationship Management (CRM) systems accelerates decision making, increases productivity and enhances customer service.
mPromo is a SAP mobile platform based solution that empowers ﬁeld personnel with tools to plan, execute and track trade promotion events effectively. The power of mobility enables instant decision making, which helps to plan and negotiate promotion events with customers. mPromo also executes a what-if analysis, tracking promotion compliance and sends feedback to management with access to SAP CRM.
This mobile application, with one view of the event calendar across different stores in the account portfolio, provides a one stop utility for account managers, ﬁeld sales and retailers during promotion planning, analysis, formalization and ﬁnalization through compliance tracking. The inherent challenges in offline conversations and compliance tracking are overcome with this solution. Promotion event discussions will be more information backed with promotion portfolio analysis which can be performed with what-if.
mPromo is a highly intuitive app, presenting the user with the necessary information to manage trade promotions. It offers:
mPromo won the ﬁrst prize at the recently held SAP TechEd 2013 conference held in Las Vegas on 23, October 2013. Contesting under the ‘Retail Industry’, mPromo made it to the ﬁnals after being hand-picked by juries consisting of external specialists and SAP experts. mPromo also won ﬁrst runners-up at SAP Mobile App Partners Program Contest 2012, felicitated at SAP TechEd 2012 held at Bangalore.