The promotional landscape of the CPG industry has seen significant changes in the past decade. The consumer goods industry’s expenditure on trade promotions has been on the rise and research trends indicate that related spends account for 30% of the revenue.
CPG manufacturers and retailers work in collaboration with the shared goal of increasing overall effectiveness and efficiency of trade promotions. While for manufacturers the objective is to increase market share, revenue and profitability, retailers focus on increasing their revenue. Promotions need to be executed on the shop floor, where it matters, with partners to deliver on manufacturers promise.
The key challenge is to have an integrated process over a robust platform as successful promotion campaigns require close alignment across sales, marketing, customer service, finance, partners and external factors.
Mindtree’s trade promotion platform takes out the guesswork out of promotions and helps achieve profitable growth for your brand and your retail partners.
mPromo™ promotes a paradigm shift in the way CPG and retail companies manage their promotion spend. We have integrated planning, optimization, execution and analysis of promotion spend into one framework using SAP technologies, which is known for its industry experience and strong analytical capabilities.
Apart from the built-in advantages of the SAP platform, mPromo™ provides the following out-of-the-box features:
Mobile Trade promotion with dashboarding and analytics Integration to google maps, planogram and Exchange Developed using SUP 2.2 for iPad.
TPM equips management and sales teams with the information they require to plan, target and implement effective promotions. It’s a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses and no-obligation gifts.
TPA, by using mathematical and statistical models, provides vital data to plan trade promotions.
The following infographic provides a bird’s eye view of the advantages of TPA.
Trade Promotion Optimization enables trade marketing and sales teams to leverage advanced predictive modeling to suggest optimal price and merchandising decisions based on goals and objectives. It also helps access revenue, volume and profitability potential based on promotional period, promotion vehicles, products, price points and other factors.