Mindtree enabled a global credit card provider to enhance their consumer loyalty through a focused mobile channel.
The customer, a large credit card provider, wanted to drive their consumer loyalty program through diﬀerent social channels. They planned to provide context-based (location based) services to their consumers during the London 2012 Summer Olympics. Smartphone penetration was high in the UK. So the customer decided to drive this initiative through an iPhone and iPad application. This would leverage the latest trends in SoLoMo (Social, Local and Mobile) to market their brand among the diﬀerent age and income groups.
The customer required a technology partner with mobile domain expertise, to quickly develop an iPhone and iPad app that:
Mindtree’s team worked closely with the customer and created a list of functions for the iPad app. The solution provided was a reliable and scalable app with the following key features:
Mindtree collaborated with the customer to create an execution plan to implement the native iPad application. Our approach entailed the following:
1. In a B2C scenario, user adoption is mostly driven by user experience. Hence, the emphasis was on creating a user friendly app with attractive animations and rich graphical user interface.
2. Quality and performance were given great emphasis.
3. Mindtree’s testing team created and executed unit tests to ensure zero side eﬀects and optimum performance. This resulted in a robust application.
4. Deadlines were strictly met. This made the app available for consumers before the beginning of the London Olympics.