The Consumer Packaged Goods (CPG) industry has embraced mobile technology in its marketing efforts, recognizing a shift in the way consumers want to learn about products and services.
Here is how Mindtree helped one of the world's largest CPG enterprises rapidly and cost effectively develops a mobility solution to maximize buyer engagement.
The customer was looking to strengthen its digital marketing program through mobility solutions that would help it connect with buyers. Speciﬁcally, they wanted a solution that could be adopted globally to reach consumers on mobile devices.
The solution needed to be rapidly operational, with a low Total Cost of Ownership (TCO). Other objectives included leveraging existing digital assets and ensuring high eﬃciency and ﬂexibility for future marketing needs. To achieve this, the customer asked Mindtree to conceptualize a robust solution that could:
Mindtree took a holistic approach and came up with a comprehensive list of features for the customer's mobile platform. We then identiﬁed user interface (UI) templates that would serve the needs of almost all the customer's brands. Since the targeted solution was a combination of multiple predeﬁned features sets, Mindtree created a template comprising re-usable components. This was used to build individual mobile sites and helped to launch the program in a very short timeframe, at low cost. Highlights of the solution included: