The Christmas holidays comprise a peak season for retailers in North America and correspondingly see a spike in transactions for card issuers. In particular, shopping events during this time such as Black Friday and Cyber Monday have been very successful in achieving greater consumer traﬃc and sales.
Here is how Mindtree helped a global card issuer and leader in payments extend a Christmas shopping event to small merchants through an innovative mobile application.
The customer had conceptualized a shopping event during the holiday season to encourage shoppers to recognize the contribution of small businesses to the economy by transacting at these establishments.
The card issuer decided to extend this initiative into the mobile arena through an iPhone application that would allow consumers to see all small businesses near their location. Other desired features included the ability to view businesses based on distance from the user's current location and display social media information. Further, consumers would be able to directly contact chosen small businesses by phone and view driving directions.
The customer was therefore looking for a technology partner with expertise in mobile application development that could develop the iPhone application without compromising on performance standards within a challenging four-month timeline.
Mindtree collaborated with the customer to create an approach and execution plan to implement the iPhone application encompassing the following activities: