Digital Transformation for the Small Business

How small businesses can leverage enterprise strategies for digital transformation.

The story of digital tools entering the workplace and bringing with them changes in how we work, communicate and sell is not a new one. What is new is the level to which technology is transforming business and the speed at which this transformation is impacting businesses – and creating separation for those who embrace the change and leverage the new paradigms.

At the enterprise level, there is no topic more urgent than Digital Transformation. Enormous amounts of resources are focused on leveraging technology to optimize processes, inform decisions and uncover opportunity. More is known today about customers, competitors, suppliers and the market than at any other point in history and the pace is only accelerating. Large enterprises are leveraging vast data warehouses and sophisticated analytical science to drive increasingly effective decisions at every level.