Key trends & implications in retailing consumer packaged goods

A number of factors are shaping the retailing of consumer packaged goods (CPG) organisations worldwide. Some of the key trends worth mentioning are – strong competition from private labels, retail excellence, mobile technology adoption, increased demand for brand engagement, real-time consumer advocacy, collaboration with customers, insourcing core and outsourcing non-core activities, and finally predictive analytics and data driven insights for optimisation.