Managing User Data in a Digital World

In today's digital economy, enterprises are exploring ways to differentiate themselves from their competition. For the airline industry, the focus is on a more personalized customer experience, which includes:

  • Up-selling and cross-selling personalized customer services using real-time information and the status of travel plans. For example, offering valet parking tickets to travelers arriving late for a flight, accommodation services in case of a delays, and other services.
  • Personalized shopping offers based on destination and travel information, including benefits like loyalty discounts, information on availability of merchandise suited to destination and travel purpose.