A new theory on why Apple device owners spend far more than Android users

What used to be pegged to demographics, namely household income, might be attributable to the type of technology solutions Apple owners desire, one m-commerce expert says.

Over the years, up to and including today, retailers invariably say the same thing when asked about the value of mobile shoppers on Apple iOS devices (iPhone and iPad) versus the value of mobile shoppers on Android smartphones and tablets: Apple mobile shoppers spend far more time and money than Android mobile shoppers.

In June 2014, for example, 75% of smartphone traffic and sales stemmed from iPhones on the U.S. and U.K. affiliate networks of Affiliate Window, the company reports. 73% of tablet traffic and 84% of tablet sales occurred on iPads, Affiliate Window adds.