Meet the phy-gital shopper.

There’s a new generation of shoppers in the U.K.—and they’re accustomed to shopping online and in stores. We call them “phy-gital” shoppers. And thanks to the Internet, they have a world of product information at their fingertips.

Meet the phy-gital shopper
Demand discovers supply

These tech-savvy U.K. shoppers combine in-store observations with online research before making a purchase. With this connected shopper, demand now discovers supply. For example, a coffee aficionado follows his twitter feeds in search of a new blend of African beans. He discovers a rare supply at Pete’s Coffee along with a video of the roasting process.

Technologies such as smart devices, analytics and cloud apps make this possible—and access to retailer information is available across channels anytime, anywhere. These new shoppers are more sophisticated than ever—but if you’re prepared, you can deliver a remarkable shopping experience.

To better understand the expectations of these new shoppers, we surveyed 630 consumers across the U.K. to rank more than 70 online and in-store features across apparel, home and garden and grocery segments.

Uncover top shopper priorities
  • 70% combine online and in-store purchases

    70% combine online and in-store purchases.

  • 50% want flexible purchase and delivery options

    50% want flexible purchase and delivery options.

  • 20% want technology to locate items and self-checkout at kiosks for a faster shopping experience

    20% want technology to locate items and self-checkout at kiosks for a faster shopping experience.

  • 90% are willing to share personal information for a better shopping experience

    90% are willing to share personal information for a better shopping experience.

  • Only 5% want social networking with retailers

    Only 5% want social networking with retailers.

Deliver a remarkable shopping experience.

View the infographic, download the report and absorb the POV—and get valuable insights to create a remarkable shopping experience that meets the expectations of today’s UK customer.